What we eat goes through quite a journey before what’s left ends up in your bathroom, but the chances are that most of won’t think digestion until something goes awry. I see an ever-increasing number of clients with digestive problems, often living with daily bloating and discomfort.
A tried and tested way to market something, be it a product or service, is rather than sell whatever you have on offer, is instead to imply that something about your potential customer or follower isn’t quite right and could be fixed.
In the last blog I questioned the wisdom of focusing on single nutrients and their involvement with the immune system. Whilst it may be useful to encourage awareness of the fundamental role of nutrition, it is possible to lose sight of the complex interplay that exists between nutrients.
